Real Estate Marketing; Branding For
your real estate marketing brand positioning? Tongue tied?
Don't be, as it's a very important question deserving of a very
fret it though if I caught you off guard, but thatís part of the
point of branding.
If you canít articulate your position, you either donít
have one, or itís ineffective.
Either way it needs a healthy dose of help.
talk about it for a few minutes.
Do you want to be known as an agent who specializes in water
front condos, vacant land, FSBOs, farming
expired listings or perhaps a discount realtor? Whatever your
answer is a marketing campaign to brand your identity is important.
prospects think of engaging a Realtor you obviously want them to
think of you first.
If they do you have succeeded in positioning yourself as the
agent of choice, which is why you put so much effort in marketing
your services in the first place.
agents make real estate marketing more difficult than it need to be,
despite the easy availability of resources and means to effectively
market themselves, like real
websites, auto-responders, post
cards, business cards, internet marketing advertising, etc.) .
business cards for example. Theyíre everywhere but where they need
to be Ė in prospects hands. Where do you keep yours?
In a drawer, your purse, your wallet?
If so, they arenít doing you a bit of good where they are.
Get rid of them.
Hand out 2 to 3 of them to everybody you meet.
If they ask why youíre giving them so many simply say
itís just in case they know of somebody interested in buying or
selling real estate. Now, at that point you really donít care what
they do with them, and whatever you do donít take them back.
pay bills? Put
2-3 business cards in the envelopes along with your payments.
The person opening them will then have to do something with
the cards. And
no matter what they do with them youíre better off with them
passing through their hands than sitting in the box that your
business cards came in.
with a prospect? Give them 3-5 business cards.
some business cards on the counter at the cash register.
appointment with your doctor? Good. Doctors offices are high
traffic, prime time real estate locations.
So, during your next appointment leave 10 - 20 business
for gosh sakes please donít ask for permission, be aggressive and
just do it!
of real estate marketing strategy is painless and can be very
no rejection and it doesnít cause any anxiety.
And it gets you closer to at least one desirable outcome Ė
Real estate marketing and branding is about letting others know you
are in the business and solid brand positioning is about making sure
they remember that youíre in the business when they arenít
sitting in front of you.
market yourself focus on developing a ďsweet spot,Ē something
that will aid in distinguishing you from every other Realtors in
What is it
about real estate that youíre passionate about?
Is it helping first time buyers with special financing needs,
or working with prospects who want to develop raw land?
Whatever it is let the passion come through and your results
will reflect it.
successful real estate marketing program requires more than just
passion and buzz words.
It requires a focus, a plan to focus on, a willingness to
stick to the plan and the patience to mature it to fruition.
Oh yeah, it also requires hard work.
wok doesnít have to be dull, boring and methodical. It
can be spiritually uplifting and personally rewarding; especially
when youíre doing something good for other people at the same
your kids play little league football?
If so sponsor team jerseys.
Youíll create an instant brand and good will and become
your childís hero in one swell swoop!
a kid. Sponsor
the jerseys anyway and still be seen as the hero doing something
good for kids in your community.
So, let me
ask again. Whatís
your real estate marketing brand positioning? The next time
somebody asks do yourself a favor and be ready with a quick
all, all thatís at stake is your future!
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